Product photography is an essential part of both internal and external marketing, as photographs play a crucial role in buyers' purchase decisions. To create the perfect white background for product photography, you need to use a small aperture and slow shutter speed on a stable surface. Even if you have a small studio, it's possible to take good pictures of products on a white background. The secret to success in an online store is to make an excellent first impression, and nothing achieves that better than high-quality product photos.
Understanding how to effectively create white backgrounds for product photography is a useful skill for any photographer. You can use a product box or tent, or the foam-core cardboard method, to provide high-quality white-on-white product images if both shooting and editing are done correctly. Not only do you see your product photos on your site, but also on your PPC channels, such as Google Ads for e-commerce, Facebook ads, Microsoft ads, and ads and posts of your products on social networks, including YouTube ads and other video marketing thumbnails. When it comes to taking and editing photos of your products yourself, white backgrounds tend to make it much easier for beginners to create incredible product photos.
To create the perfect white background for product photography, you need to use a plate with a foam core to create a reflective box around the product that will illuminate it evenly. Then move the product away from the background and bring it closer to the camera until it's almost in the shade, and take a test photo to see where you are. Once you've edited the white background and your products shine, you can add a shadow to the product if necessary. If you don't have the time or resources to take and edit your own product photos with white backgrounds, you can hire freelancers or external service providers to help you publish new products online as soon as possible and expand your product listings for Google Shopping and other e-commerce advertisements.