Product photography is an essential part of any e-commerce business. It's the best way to showcase your products and make them stand out from the competition. But what are the different types of product photography? In this article, we'll explore the three main types of product photography: individual shots, group shots, and white background photos. We'll also discuss studio photos, scale photography, catalog photography, GIFs, promotional product photography, and social media product images.
The most common type of product photograph is the individual shot. This type of photo contains only one object in the frame. Group photos, on the other hand, show more than one product together. Depending on the product, you may need to use a specific type of product photography.
For example, a bottle of wine should be photographed differently than a pair of shoes. The best way to capture products is with a studio setup. This allows you to control lighting, contrasts, and contours in a small environment so that certain aspects of the item can be highlighted. After all, since 22% of returns occur because the product looks different in real life, you want it to look as realistic as possible.
Studio photos are often used for products such as makeup, shoes, and other beauty products to compare tones and textures. Group photos are great for showcasing a range of products from a new line or comparing two competing items. These photos look great on your website's home page or on social networks like Pinterest because they give an atmosphere to what you're doing rather than just details about your work. And good visual content is 40% more likely to be shared on social media. White background photos are exactly what they sound like: they're basic photos of an e-commerce product on a plain white background. This simple photo keeps all the attention on the product itself without any distracting background image competing for views. Studio photos are just photos of your product taken on a plain background and nothing more.
The purpose of this photo is to present your product in a clear and attractive way to your customers. As you can see in the following example, taking studio photos is very simple. Clarity is the only thing you need to focus on here. Scale photography is another type of product photography related to size. It's used by e-commerce companies to give context to an object in terms of comparison with the size of other objects.
Some designers will create a catalog or website that shows the product and its contextualized aspect in use. Unlike normal e-commerce product photography which is taken on a white background and takes up 80% of the frame, GIFs have very few technical limitations. When marketing budgets skyrocket along with revenues, the only way to scale quickly is professional product photography. Finally, good, clean, and effective product photography is essential for you and your brand or for your client's business. Product photography for an e-commerce store owner is like the wheels of a car - it's a predetermined part of the system that keeps the rest of the vehicle moving. For online retailers that sell a variety of products, speed and efficiency are needed when creating images of products that sell the product. It's the simplest and clearest way to present your products and only requires a simple setup to fully isolate the product as a central theme. Promotional product photography can come in all kinds of shapes, fonts, colors and sizes and can be used on all channels.
Quite simple to photograph, this type of product photo often appears in online stores and product catalogs. One of the newest and most creative types of photography is social media product images which have gained a large number of followers on social media. As with regular e-commerce product photography which keeps the object dominating the composition in terms of its central location and amount of footage it takes up, social media product images are configured, illuminated and organized just like any other product photo. But there's no specific product in the image - it's just an image that conveys an atmosphere or feeling about your brand or products.
