What is the Best Aspect Ratio for Product Images?

At Lab 916, we believe that optimizing aspect ratio of images is essential for e-commerce companies. Learn more about Woocommerce image optimization and how it can help you.

What is the Best Aspect Ratio for Product Images?

When it comes to product images, the best aspect ratio to use is one that is optimized for mobile devices. This is because more than half of all Amazon web traffic comes from mobile browsers and apps. At Lab 916, we believe that the safe option for our customers is to design for mobile devices. This will make your “grids”, such as the pages in your collection, more uniform and will prevent the slideshow on the product page from changing size to fit different proportions. The main image of your Amazon product is the photo that customers will see first in search results and on Amazon product pages.

Think of it as a first impression: you only have one chance to attract a customer. That's why it's important to choose an image size that will make your product stand out. Generally, a 640 x 640 or 800 x 800 image is recommended. However, considering the balance, 1500 to 1500 pixels is the best image size of a Woocommerce product that you can use for your e-commerce.

You can even use the magnifying glass property so that your customers can expand and view the details of your product. The image of a product is a basic element for managing an online e-commerce company because it influences buyers to buy the product. In addition, the photos of your products will not only appear larger in searches, but it will also be easier for you to see all the features of the product. Emphasizing the main images, in this case, optimizing the aspect ratio of the images so that it is displayed at a larger size than the competition's unoptimized images, helps consumers to unconsciously classify your product as the main product. In addition, large photographs are frequently used for e-commerce product sites, as well as advertising images for social networks. Woocommerce product image optimization consists of several steps that you must perform for all your product images for an optimal customer experience.

Amazon allows sellers up to 9 additional product images; however, only 6 to 7 will appear on your product listing page. Here you can upload other images of your product and organize them to show different sides of the product. Depending on the product category, detailed close-ups are very important for any product with special patterns, fabrics, surface textures and colors. Small images with a size of 100 x 200 or 200 x 200 usually appear in product categories or in product search results lists on the website.