10 Tips to Take Unique Product Photos

Are you ready to take your product photography to the next level? Learn 10 tips for taking unique product photos with this guide.

10 Tips to Take Unique Product Photos

Are you ready to take your product photography to the next level? If so, you'll need to invest in a high-end 50-megapixel (MP) camera with a 100 millimeter threaded lens. But even if you don't have the latest and greatest equipment, you can still take amazing product photos with these 10 tips. Tara Hornor suggests that, as a beginner, it's best to capture the product photos from different angles and try some macro photos. You can also use Adobe Photoshop and Illustrator to take some original photos of the product and practice regularly with them.

Staging a unique background and accessories with the main product in the foreground can really increase interest and even improve the appeal of a product. When it comes to lighting, a single setup may not work for all products; a lighting setup that works for some products may weaken the appearance of others. To get the perfect shot, use a reflective card to replace the filler light, which counteracts the intense light from the camera flash or from the lamp that faces the front of the product. You can also break the plain background rule by adding another image to the background.

Product photography is an essential part of any e-commerce website strategy. To get a professional look, use a sweep – a large sheet of paper that can be folded, whose lower part acts as the surface underneath the product and then curves upwards forming a white wall behind the product. Finally, consider adding natural light to an artificially lit photo or artificial light to a naturally lit photo to get just the right effect.