Product photography is a type of commercial photography that is used to capture products in their best photographic representation for e-commerce. It involves much more than just showing potential customers what your product looks like. There are many different types of product photography that companies can use, from lifestyle photographs and blueprints to e-commerce photos and group photos. To get the best results, these different styles of photography should be used at the right time and in the right place.
Lifestyle product photography is much more dynamic than white background photos. When done right, this particular type of product photography draws attention and is visually satisfying. Flat plates are another popular form of photographing lifestyle-related products, which are often seen on social media, e-commerce websites, and everywhere in between. To make better flat designs, start by creating a color theme through the background, accessories and products.
Also, try adding some texture to your photos to give them a little more depth, whether using a stone, wood or metal surface. Finally, try to naturally show someone's hands in the photo. It can make the scene seem much more sincere and will provide additional layers to the shot. Photos of mannequins are a valuable tool for boosting sales, especially if your business is based solely on the Internet and customers can't try on outfits before going to the checkout.
Macro photography achieves what other types of product photography simply can't: details. If you sell smaller products, such as jewelry or wristwatches, it is essential to have an adequate macro photograph of your range. Product photography or e-commerce photography is a type of commercial photography in which product photographs are taken for websites, social networks and other platforms to boost sales and awareness. According to a report, good product photography can increase the conversion rate by almost 30%.
Customers can interact with this image and look at the product however they want. You can learn more about 360-degree product photography in our guide. This is a great way to give a product a 3D effect and a more realistic look. The best way to capture products is with some type of studio setup. The objective is to be able to control lighting, contrasts and contours in a small environment, allowing certain aspects of the item to be highlighted.
After all, since 22% of returns occur because the product looks different in real life, you want it to look as realistic as possible. Lifestyle-related types of product photography consist of showing the product in its natural environment or in its work environment. At a minimum, you should probably include a few simple photos of the product (showing the item from several key angles) on a neutral background; some funnier photos of the product that better align with your brand; and lifestyle photos to put the product in context for your customer. Product photography involves much more than just showing potential customers what your product looks like. It's often done with things like makeup, shoes, and other beauty products to compare tones and textures, etc. This means that the viewer can see a whole range of products from a new line or see the advantages and disadvantages of both if you group competing items. These photos look great on the home page of your website or on social networks like Pinterest, because they give an atmosphere to what you're doing instead of just details about your work.
And good visual content is 40% more likely to be shared on social media, after all. If you think it would be a big effort, you might want to consider going to the product location and doing your portable product photo session. In general, the photograph of the product is taken on a smooth and even background that allows the customer to interact with the product without being distracted. It's the easiest and clearest way to present your products and requires only a simple configuration to fully isolate the product as the main focus. It is mainly used in garment photography to make clothes look wrinkle-free and easy to compare with other products on the site. By knowing the different types of product photographs available, you can customize your approach and optimize your visual content to grow your business.
The blog post by Rosie Greener, a small business owner, explains why and how she invested her time and thought in product photography for her jewelry brand Mood Good.