Product photography is more than just showing potential customers what your product looks like. It can help put your product in context and give customers a sense of ownership over it. It can also help boost your brand and increase the likelihood of inspiring a purchase. To get the most out of your product photography, it's best to work with a professional photographer.
We spoke to Helena Price, a professional photographer and Square seller, to get her best tips on how to photograph products correctly. The first step is to be open about what you can afford. Tell the photographer your budget and ask them what's possible within that range. Most photographers use a daily rate, but the license fee may vary depending on how you plan to use the photos. For example, if you only want to use them on your website, it may cost less than if you want to use them for advertising. It's also important to analyze the project thoroughly beforehand.
Brainstorm together and plan the list of photos in advance. To get diffused lighting (also known as soft and uniform), you can use a white foam board from your local art store to reflect light on your product.
