Product photography is an essential part of any e-commerce business, as it plays a crucial role in buyers' purchase decision process. A plain white background can help to improve the visual appearance of product photos, making them stand out from the competition and grab people's attention at first sight. Even if you have a small studio, it's possible to take good pictures of products on a white background. Understanding how to control light and measure RGB values are useful skills for this type of product photography.
When it comes to taking and editing photos of your products yourself, white backgrounds tend to make it much easier for beginners to create incredible product photos. Once you've edited the white background and your products shine, you can add a shadow to the product if necessary. Not only do you see your product photos on your site, but also on your PPC channels, such as Google Ads for e-commerce, Facebook ads, Microsoft ads, and ads and posts of your products on social networks, including YouTube ads and other video marketing thumbnails. In this case, it's recommended to hire freelancers or external service providers to help you publish new products online as soon as possible and expand your product listings for Google Shopping and other e-commerce advertisements.
If you're looking for more tips on how to create white backgrounds in Photoshop for product images, I have a class that shows you how to use simple Photoshop techniques to improve a product photo taken on a white background. White background photography is a classic and timeless way to make your products stand out from the background and the competition. With the right techniques and tools, you can create stunning product photos with a white background that will help you increase sales and boost conversions.
